Market-Comms : Public Relations | Digital Communication | Issue and Crisis Communication | Brand – Market – Consumer Research | Conference and Training
In an era where artificial intelligence (AI) and technological innovations play a crucial role in the development and management of public sector work, Office of Public Sector Anti-Corruption Commission (PACC) organized a seminar to develop strategic communication skills and the use of AI for its staff. The event featured renowned speaker Mr. Sarawut Burapapat, an expert in modern communication, who shared experiences and techniques for effectively applying technology in public service.
The Bangchak Corporation PLC (Bangchak) recently held a seminar focused on enhancing Artificial Intelligence (AI) skills and knowledge within its communications and marketing teams at the company’s headquarters. The goal was to foster awareness and understanding of effective AI utilization in the communications and marketing sectors.
Market-Comms Co., Ltd., a pioneering force in strategic communications, proudly celebrates its 20th anniversary of delivering top-tier support to businesses across Thailand. Since its inception in 2002, Market-Comms as public relations agency has been synonymous with shaping dreams into reality, embodying its promise: *”Market-Comms, where your BRAND wishes come true.”*
In the swiftly evolving landscape of corporate communication, a clarion call echoes for Thai organizations to fortify their crisis communication skills, especially in the digital era. The impetus behind this plea lies in the transformation of consumer behavior, characterized by the embrace of distortion, capture, and an emotional culture. Senior executives are urged to elevate their crisis communication proficiency to navigate these emerging dynamics successfully. Alarming findings from the Edelman Trust Barometer (2021), as revealed by Mr. Sarawut Burapapat, Market-Coms Ltd.’s Strategic Communications Consultant, indicate a significant trust deficit in Thai CEOs compared to global standards.
Horti Asia, the international trade show for horticultural and floricultural production and processing technology in Asia, has successfully concluded its 8th edition. Held in conjunction with AGRITECHNICA ASIA from May 22-24, 2024, at BITEC, Bangkok, the event welcomed 12,129 trade visitors from 73 countries, including Thailand, India, Malaysia, Philippines, China, Japan, Korea, Vietnam, Taiwan, etc.
The Board of Investment (BOI), in collaboration with the Thai Printed Circuit Association and the Hong Kong Printed Circuit Association, organized a media tour to visit two major printed circuit board (PCB and PCBA) manufacturers: Aurum Electronics Co., Ltd. in Bangpoo Industrial Estate and KCE Electronics Public Co., Ltd. in Lat Krabang Industrial Estate on May 29, 2024. This visit aims to demonstrate the capabilities of Thailand’s PCB and PCBA manufacturers, which play a crucial role in the development of the country’s electronics industry.
The opening day of AGRITECHNICA ASIA and HORTI ASIA 2024, organized by the German Agricultural Society, DLG International, VNU Asia Pacific, and officially co-hosted by the Ministry of Agriculture and Cooperatives of Thailand, is here, bringing an urgent call to address the crisis facing the agriculture industry and the world at large. Climate change, pollution from agricultural burning, and food shortages are no longer distant threats but pressing realities affecting millions.
Market-Comms strongly believes that effective communication is a cornerstone to success in business. Pulling together an impact communication campaign requires passion, clarity, creativity and the highest possible attention to detail – all of which we offer with a personal service. All experiences that reflect the knowledge, strategies and business experience, professionalism that our staff possesses.
The provision of generic support expected from a full service agency, Market-Comms has focus on special knowledge and expertise in the following areas;
Trade Show, Exhibition Show, Business Matching, and related business.
What Media Say About Us
We’re excited to share a curated collection of media coverage on Market-Comms, with citations linking to news articles and media websites. Market-Comms also receives broad exposure across print, online, and broadcast TV platforms, including wire stories from reputable sources like the Associated Press, Manager Online, Amarin TV and Line Today.
“Effective communication is the bedrock of business success,” emphasized Mr. Sarawut Burapapat. “At Market-Comms, we blend passion, creativity, and meticulous attention to detail to craft impactful campaigns that resonate with audiences.”
Senior executives are urged to elevate their crisis communication proficiency to navigate these emerging dynamics successfully. Alarming findings from the Edelman Trust Barometer (2021), as revealed by Mr. Sarawut Burapapat, Market-Coms Ltd.’s Strategic Communications Consultant, indicate a significant trust deficit in Thai CEOs compared to global standards.
“Adapting to new technologies is always a challenge, especially with the unpredictable nature of AI. Public relations professionals who are prepared and ready to embrace new technologies will undoubtedly lead the AI wave by leaps and bounds faster than the AI trend that is definitely coming your way,”—Mr. Sarawut Burapapat.
“Humanity is entering another era of rapid technological advancement. With everyone online, AI is being utilized to create various content forms such as drawings, videos, and articles. Even students use ChatGPT to find answers for their homework, reminiscent of the heyday of dot-com and burgeoning social media eras. However, AI doesn’t always present accurate information; oftentimes, it generates and imports false or distorted data, quickly disseminating it online. Many fear these developments as the new reality.“— Mr. Sarawut Burapapat
Market-Comms Co.,Ltd
Market-Comms shape your dream and create its reality as our promise “Market-Comms where your BRAND wishes come true.
Head office : 12/123 Visionville 5 Soi Samakki 34 Thai-Sai Muang Nonthaburi 11000 Thailand
