Insightec is the pioneer and global leader in Focused Ultrasound, helping people transform lives by delivering the therapeutic power of acoustic energy. Today, physicians are treating tremor from Essential Tremor and Parkinson’s Disease.
Market-Comms provided consumer research during January – June 2022.
INSIGHTEC
CONSUMER RESEARCH
WHAT WE DO
Consumer research on medical treatment topics and communication strategies’ recommendation.
Methodology
- In-depth Interview
- Content Analysis
Sample
- Potential patients
- Current patients
- Give-up patients
- Keywords from three major sources, trusted source of medical information websites, YouTube, and community site from January 2021 to May 2022
RESULTS
Full report of consumer insight on selected topics including executive summary, summative research findings, narrative stories in Thai and English, communication strategies’ recommendation.
