Chulalongkorn University, the oldest and most prestigious university in Thailand, has maintained the reputation for academic excellence and has been the pillar of the kingdom ever since 1917.
Market-Comms provided strategic communication to delivering Brand Awareness and strengthen the brand reputation for 3 years, 2013-2015.
Chulalongkorn University
BRAND REFRESHMENT
WHAT WE DO
Strategic communication plan and execution for 3 years consecutive.
KEY STRATEGIES
- Refreshing the brand as the new angles of innovative education and CSR.
- Raising the executives’ profile.
- Promote the new researches and applications.
- Issue management.
- Launching the CSR campaign.
TACTICS
- Press release
- Group interview
- Press tour
- Press conference
RESULTS
- PR Value > 35 Million baht per year
- Potential viewers > 100 Million
