Chulalongkorn University

Chulalongkorn University, the oldest and most prestigious university in Thailand, has maintained the reputation for academic excellence and has been the pillar of the kingdom ever since 1917.

chulalongkorn university

Market-Comms provided strategic communication to delivering Brand Awareness and strengthen the brand reputation for 3 years, 2013-2015.

Chulalongkorn University

BRAND REFRESHMENT

WHAT WE DO

Strategic communication plan and execution for 3 years consecutive.

KEY STRATEGIES

  • Refreshing the brand as the new angles of innovative education and CSR.
  • Raising the executives’ profile.
  • Promote the new researches and applications.
  • Issue management.
  • Launching the CSR campaign.

TACTICS

  • Press release
  • Group interview
  • Press tour
  • Press conference

RESULTS

  • PR Value > 35 Million baht per year
  • Potential viewers > 100 Million

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