FESPA ASIA is ASEAN’s largest specialty print exhibition for screen, digital and textile print solutions, hosted by FESPA. Found in 1962, FESPA is a global federation of associations for the screen printing, digital printing and textile printing community. FESPA’s dual aim its to promote screen printing and digital imaging and to share knowledge about screen and digital printing with its members across the world, helping them to grow their businesses and learn about the latest developments in their fast growing industries.
Market-Comms provided strategic communication during 2016-2020 to delivering Brand Awareness and Rebranding Event.
FESPA ASIA
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic brand event and execution for 3 years consecutive.
KEY STRATEGIES
- Promote as the largest platform for printing and textile industry in Thailand and ASEAN.
- Raising the exhibitors’ profile.
- B2B Communication.
TACTICS
- Press release
- Exclusive interview
- Press conference
- Media roadshow
RESULTS
PR Value > 30 Million baht per year
Potential viewers > 150 Miliion
