Syngenta is a leading science-based agtech company. The company help millions of farmers around the world to grow safe and nutritious food, while talking care of the planet.
Market-Comms provided strategic communication during 2018-2021 to delivering Brand Awareness and CSR campaign.
SYNGENTA
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic brand event and execution for 4 years consecutive.
KEY STRATEGIES
- Promote the good growth plan policy.
- Raising the executives’ profile.
- Promote the SYNGENTA farmers’ project.
TACTICS
- Press release
- Exclusive interview
- Press conference
- Group interview
- Press tour
RESULTS
PR Value > 100 Million baht per year
Potential viewers > 150 Miliion