Horeca Square, B2B shopping center, the first HORECA business landmark in Thailand and the largest in ASEAN, is a comprehensive service center for SMEs and startup entrepreneurs in Hotel, Restaurant, Cafe, Bakeries and Catering businesses.
Market-Comms provided strategic communication to delivering Brand Awareness for 2 years, 2016-2017.
Horeca Square
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic brand event and execution for 2 years consecutive.
KEY STRATEGIES
Promote as the First HORECA business landmark in Thailand and the largest in ASEAN.
Raising the executives’ profile.
B2B communication.
TACTICS
Press release
Press conference
Brand event
RESULTS
PR Value > 25 Million baht per year Potential viewers > 100 Miliion
Sarawut Burapapat is a strategic communications consultant with more than 25 years of experience working with leading companies in Thailand, government agencies, and international organizations. As a project leader and media advisor, his work spans public relations planning, corporate communications, brand communications, issues management, and crisis communications.
He is also a speaker and trainer in strategic communications, crisis communications management, issues and complaints management, public relations in the digital age, and the application of AI in communications.
Thailand has captured more than $26.8 billion (approx. 900 billion baht) in investment applications for its semiconductor and advanced electronics sectors over the past three years, cementing its position as a primary beneficiary of global supply chain diversification away from traditional manufacturing hubs.
The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
