Horeca Square, B2B shopping center, the first HORECA business landmark in Thailand and the largest in ASEAN, is a comprehensive service center for SMEs and startup entrepreneurs in Hotel, Restaurant, Cafe, Bakeries and Catering businesses.
Market-Comms provided strategic communication to delivering Brand Awareness for 2 years, 2016-2017.
Horeca Square
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic brand event and execution for 2 years consecutive.
KEY STRATEGIES
- Promote as the First HORECA business landmark in Thailand and the largest in ASEAN.
- Raising the executives’ profile.
- B2B communication.
TACTICS
- Press release
- Press conference
- Brand event
RESULTS
PR Value > 25 Million baht per year
Potential viewers > 100 Miliion
