Tongkah Harbour PLC is a leading organization in mineral resources and real estate industry with corporate governance that emphasizes on integral participation in order to create added value for shareholders together with sustainable society and environment growth.
Market-Comms provided strategic communication to managing the Brand rehabilitation for 3 years, 2015-2017.
Tongkah Harbour PLC
ISSUE AND CRISIS MANAGEMENT
WHAT WE DO
Strategic communication plan and execution for 3 years consecutive.
KEY STRATEGIES
- Refreshing the brand as the new angles of innovative and governance management also CSR.
- Raising the executives’ profile.
- Financial communication
- Issue and crisis management.
- Launching the CSR campaign.
TACTICS
- Press release
- Group interview
- Press conference
- Media roadshow
RESULTS
- PR Value > 25 Million baht per year
- Completed the capital increase and restore the brand credibility
