Tongkah Harbour PLC is a leading organization in mineral resources and real estate industry with corporate governance that emphasizes on integral participation in order to create added value for shareholders together with sustainable society and environment growth.
Market-Comms provided strategic communication to managing the Brand rehabilitation for 3 years, 2015-2017.
Tongkah Harbour PLC
ISSUE AND CRISIS MANAGEMENT
WHAT WE DO
Strategic communication plan and execution for 3 years consecutive.
KEY STRATEGIES
Refreshing the brand as the new angles of innovative and governance management also CSR.
Raising the executives’ profile.
Financial communication
Issue and crisis management.
Launching the CSR campaign.
TACTICS
Press release
Group interview
Press conference
Media roadshow
RESULTS
PR Value > 25 Million baht per year
Completed the capital increase and restore the brand credibility
Sarawut Burapapat is a strategic communications consultant with more than 25 years of experience working with leading companies in Thailand, government agencies, and international organizations. As a project leader and media advisor, his work spans public relations planning, corporate communications, brand communications, issues management, and crisis communications.
He is also a speaker and trainer in strategic communications, crisis communications management, issues and complaints management, public relations in the digital age, and the application of AI in communications.
The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
