The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
Market-Comms provided strategic communication during 2024 to delivering Brand Awareness and Campaign
Thailand Electronics Circuit Asia 2024
MASTER PLAN : BRAND CAMPAIGN
WHAT WE DO
Brand communication master plan and execution for B2B tradeshow.
KEY STRATEGIES
- Promote the PCB and PCBA industry.
- Raising the trade show profile in Thailand and aboard.
- B2B communication
- Stakeholders’ engagement
TACTICS
- Press release
- Press conference
- Press tour
- Exclusive interview
RESULTS
PR Value > 44.5 Million baht per year
Potential viewers > 429 Miliion
