The first sand beach along the southern Gulf of Thailand coastline, which is in the province of Phetchburi, is where the i Tara resort and Spa is situated. Due to the building of the nearby road, this beach—which is still a very natural and serene location—has only recently gained recognition as a fantastic beach destination. The first sandy beach is encircled by a large number of mangroves, salt pans, and fishing communities. The only hotel on this two-kilometer stretch of beach that gives guests the impression that they are on their own private beach is I Tara Resort & Spa. You simply need to travel an hour and a half from the Suvannaphum international airport and the heart of Bangkok to become one of our executive guests.
Market-Comms provided strategic communication continuously during 2012-2015 to delivering Brand Awareness and Knowledge for local visitors.
Tourism Authority of Thailand
BRAND COMMUNICATION
WHAT WE DO
Strategic communication campaign for local visitors.
KEY STRATEGIES
- Promote the new and highlight tourist destination of Petchaburi Province.
- Create brand awareness and experience.
TACTICS
- Press release
- Media Interview
- Press tour
- Press conference
RESULTS
- PR Value > 10 Million baht per year
- Potential viewers > 20 Miliion
