The National Anti-Corruption Commission (NACC) of Thailand is an independent government agency responsible for investigating and combating corruption in Thailand. It receives and investigates complaints of corruption involving state officials, has the power to gather evidence, recommend prosecution, freeze assets, and impose penalties. The NACC also promotes anti-corruption measures, provides education and training on corruption prevention, and monitors the assets and liabilities of public officials. It operates with a mandate of impartiality and transparency, and its commissioners are appointed by the King of Thailand on the recommendation of the Senate.
Market-Comms provided strategic communication during 2010 to delivering Brand Awareness of The National Anti – Corruption Commission
The National Anti – Corruption Commission
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic brand event and execution for Thailand Anti – Corruption Expo 2010.
KEY STRATEGIES
- Promote the brand event.
- Raising the media awareness via media relations program.
TACTICS
- Press release
- Media Visit
- Press conference
- Press tour
RESULTS
PR Value > 100 Million baht per year
Potential viewers > 150 Miliion
