DuPont (today is DowDuPont) is a world famous innovation and science company. Established in 1802 to manufacture explosives, the company later shifted its focus to science and chemicals, eventually developing its management systems, scientific experiments and product innovations to respond to the needs of industrial paints, dyes and plastic materials manufacturers.
DuPont’s globally famous products include Nylon fiber, Teflon® non-stick coatings, Kevlar® fiber and Butacite® polyvinyl butyral® interlayer etc.
Market-Comms provided strategic communication continuously during 2006-2007 to delivering Brand Awareness and Knowledge for Dupont.
Teflon and Dupont
BRAND COMMUNICATION
WHAT WE DO
Strategic communication execution for 2 years consecutive.
KEY STRATEGIES
- Publicity campaign
- Create brand experiences.
- Create business partnership program
- CSR
TACTICS
- Press release
- Teflon appreciation party
- Press tour
RESULTS
- Creating a solid bond between business partners
- PR Value > 5 Million baht per year
- Potential viewers > 10 Milion
Some Executions of the Campaigns
