International Horticultural Exposition Royal Flora Ratchaphruke 2011 or known as the Royal Flora Ratchaphruke Fair is aim to mark and celebrate the three auspicious occasions – HM King Bhumibol Adulyadej’s 84 birthday anniverdary in 2011, Queen Sirikit’s 80th birthday anniversary and Crown Prince Maha Vajiralongkorn’s 60 birthday anniversay in 2012.
![International Horticultural Exposition Royal Flora Ratchaphruke 2011](https://market-comms.co.th/wp-content/uploads/2011/01/logo-royalflora.jpg)
International Horticultural Exposition Royal Flora Ratchaphruke 2011 hosted by The Ministry of Agriculture and Co-operatives, will feature spectacular international flowers and plants in the aspects of magnificent gardens and competitions under the concept entitled “Greenitude: Reducing Global Warming to Save Planet Earth and to Improve the Quality of Life”
Market-Comms provided strategic communication continuously during 2011-2012 to delivering Brand Awareness and Knowledge for local and international visitors.
International Horticultural Exposition Royal Flora Ratchaphruke 2011
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic communication campaign for local and international visitors.
KEY STRATEGIES
- Promote the Highlight of the international exposition
- Education the new world class attractions
- Create brand awareness.
- Create the business partners’ program.
TACTICS
- Press release
- Media briefing
- Press tour
- Press conference
- Media roadshow
RESULTS
- Visitors > 2 Million tickets
- PR Value > 200 Million baht per year