International Horticultural Exposition Royal Flora Ratchaphruke 2011 or known as the Royal Flora Ratchaphruke Fair is aim to mark and celebrate the three auspicious occasions – HM King Bhumibol Adulyadej’s 84 birthday anniverdary in 2011, Queen Sirikit’s 80th birthday anniversary and Crown Prince Maha Vajiralongkorn’s 60 birthday anniversay in 2012.
International Horticultural Exposition Royal Flora Ratchaphruke 2011 hosted by The Ministry of Agriculture and Co-operatives, will feature spectacular international flowers and plants in the aspects of magnificent gardens and competitions under the concept entitled “Greenitude: Reducing Global Warming to Save Planet Earth and to Improve the Quality of Life”
Market-Comms provided strategic communication continuously during 2011-2012 to delivering Brand Awareness and Knowledge for local and international visitors.
International Horticultural Exposition Royal Flora Ratchaphruke 2011
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic communication campaign for local and international visitors.
KEY STRATEGIES
- Promote the Highlight of the international exposition
- Education the new world class attractions
- Create brand awareness.
- Create the business partners’ program.
TACTICS
- Press release
- Media briefing
- Press tour
- Press conference
- Media roadshow
RESULTS
- Visitors > 2 Million tickets
- PR Value > 200 Million baht per year
