International Horticultural Exposition Royal Flora Ratchaphruke 2011

International Horticultural Exposition Royal Flora Ratchaphruke 2011 or known as the Royal Flora Ratchaphruke Fair is aime to mark and celebrate the three auspicious occasions – HM King Bhumibol Adulyadej’s 84 birthday anniverdary in 2011, Queen Sirikit’s 80th birthday anniversary and Crown Prince Maha Vajiralongkorn’s 60 birthday anniversay in 2012.

International Horticultural Exposition Royal Flora Ratchaphruke 2011

International Horticultural Exposition Royal Flora Ratchaphruke 2011 hosted by The Ministry of Agriculture and Co-operatives, will feature spectacular international flowers and plants in the aspects of magnificent gardens and competitions under the concept entitled “Greenitude: Reducing Global Warming to Save Planet Earth and to Improve the Quality of Life”

Market-Comms provided strategic communication continuously during 2005-2010 to delivering Brand Awareness and Knowledge for local and international visitors.

International Horticultural Exposition Royal Flora Ratchaphruke 2011

MASTER PLAN : BRAND COMMUNICATION

WHAT WE DO

Strategic communication campaign for local and international visitors.

KEY STRATEGIES

  • Promote the Highlight of the international exposition
  • Education thenNew world class attractions
  • Create brand awareness.
  • Create the business partners’ program.

TACTICS

  • Press release
  • Media briefing
  • Press tour
  • Press conference
  • Media roadshow

RESULTS

  • Visitors > 2 Million tickets
  • PR Value > 50 Million baht per year

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