strategic communication

strategic communication

ศูนย์ขับเคลื่อนการบริการภาครัฐสำหรับนักลงทุนและชาวต่างชาติของสำนักงาน ป.ป.ท.

Ignites the Power of AI for Modern Communication

In an era where artificial intelligence (AI) and technological innovations play a crucial role in the development and management of public sector work, Office of Public Sector Anti-Corruption Commission (PACC) organized a seminar to develop strategic communication skills and the use of AI for its staff. The event featured renowned speaker Mr. Sarawut Burapapat, an expert in modern communication, who shared experiences and techniques for effectively applying technology in public service.

แนะปรับแผนสื่อสารเน้นกลุยทธ์เพิ่มบริหารความเสี่ยง

Urgent Call for Businesses to Prioritize Reputation Risk Management in 2024 

In the swiftly evolving landscape of corporate communication, a clarion call echoes for Thai organizations to fortify their crisis communication skills, especially in the digital era. The impetus behind this plea lies in the transformation of consumer behavior, characterized by the embrace of distortion, capture, and an emotional culture. Senior executives are urged to elevate their crisis communication proficiency to navigate these emerging dynamics successfully. Alarming findings from the Edelman Trust Barometer (2021), as revealed by Mr. Sarawut Burapapat, Market-Coms Ltd.’s Strategic Communications Consultant, indicate a significant trust deficit in Thai CEOs compared to global standards. 

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