The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
Market-Comms provided strategic communication during 2024 to delivering Brand Awareness and Campaign
Thailand Electronics Circuit Asia 2024
MASTER PLAN : BRAND CAMPAIGN
WHAT WE DO
Brand communication master plan and execution for B2B tradeshow.
KEY STRATEGIES
Promote the PCB and PCBA industry.
Raising the trade show profile in Thailand and aboard.
B2B communication
Stakeholders’ engagement
TACTICS
Press release
Press conference
Press tour
Exclusive interview
RESULTS
PR Value > 44.5 Million baht per year Potential viewers > 429 Miliion
Sarawut Burapapat is a strategic communications consultant with more than 25 years of experience working with leading companies in Thailand, government agencies, and international organizations. As a project leader and media advisor, his work spans public relations planning, corporate communications, brand communications, issues management, and crisis communications.
He is also a speaker and trainer in strategic communications, crisis communications management, issues and complaints management, public relations in the digital age, and the application of AI in communications.
Thailand LAB INTERNATIONAL 2026, co-located with Bio+ HealthTech INTERNATIONAL 2026 and FutureCHEM INTERNATIONAL 2026, officially opened today at BITEC, Bangkok, running from 2–4 September 2026.
