In an era where artificial intelligence (AI) and technological innovations play a crucial role in the development and management of public sector work, the Office of Public Sector Anti-Corruption Commission (PACC) organized a seminar to develop strategic communication skills and the use of AI for its staff. The event featured renowned speaker Mr. Sarawut Burapapat, an expert in modern communication, who shared experiences and techniques for effectively applying technology in public service.
This seminar focused on understanding and applying AI technology in strategic communication that could enhance the efficiency of government operations and services to meet stakeholder needs effectively. The activities included lectures on theory and practical exercises, which not only provided knowledge to the Office of Public Sector Anti-Corruption Commission (PACC) staff but also enabled them to apply this knowledge to improve processes and services.
Mr. Sarawut Burapapat said in his presentation, “Adapting to new technologies is not just about learning new tools, but also about changing the way we think and work processes to create and present services that are accessible and responsive faster.” His lecture emphasized the use of AI in data analysis and the creation of appropriate content for target groups, which can enhance communication efficiency and data management within the organization. This event was not only about upgrading the skills of the staff but also responding to the country’s needs to create an efficient and modern public service system through an innovation-driven process.
This activity not only provided an opportunity for participants to develop skills but also opened doors to leveraging new technologies in developing Thai public services to advance and compete internationally. Interested parties can follow information and activities of the Office of Public Sector Anti-Corruption Commission (PACC) through its official website and social media channels.
