Insightec is the pioneer and global leader in Focused Ultrasound, helping people transform lives by delivering the therapeutic power of acoustic energy. Today, physicians are treating tremor from Essential Tremor and Parkinson’s Disease.
Market-Comms provided consumer research during January – June 2022.
INSIGHTEC
CONSUMER RESEARCH
WHAT WE DO
Consumer research on medical treatment topics and communication strategies’ recommendation.
Methodology
In-depth Interview
Content Analysis
Sample
Potential patients
Current patients
Give-up patients
Keywords from three major sources, trusted source of medical information websites, YouTube, and community site from January 2021 to May 2022
RESULTS
Full report of consumer insight on selected topics including executive summary, summative research findings, narrative stories in Thai and English, communication strategies’ recommendation.
Sarawut Burapapat is a strategic communications consultant with more than 25 years of experience working with leading companies in Thailand, government agencies, and international organizations. As a project leader and media advisor, his work spans public relations planning, corporate communications, brand communications, issues management, and crisis communications.
He is also a speaker and trainer in strategic communications, crisis communications management, issues and complaints management, public relations in the digital age, and the application of AI in communications.
Council calls for a stronger workforce, expanded community-based services, and broader preventive health benefits to help older people remain active and independent
The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
