B2B Marketing Communication

Watch the complete story to learn from the best in B2B marketing communication, MarketingCommunication in a Global Perspective in 58 Mins.

Executive Summary

The development and planning of communication is influenced by corporate management. Learn how a worldwide organization handled a crisis during a covid to achieve their purpose and communicate effectively. During covid, marketing communication is important. Each country’s context will help to shape the new direction. Examine a marketing communication sample from the Chinese and European #markets.

It’s time to rethink your communication methods. Take notes from the finest, FESPA presents marketing communication methods for the business-to-business sector and demonstrates how to overcome hurdles and crises during the covid season.

Uncertainty scenarios, such as the COVID pandemic, the economic downturn, market competition, political difficulties, and consumer purchasing power, force communicators to reconsider their strategies and focus on the important success aspects of marketing communication.

Presented in Thai language by Janis Kemachadakorn FESPA SEA Regional Manager and Sarawut Burapapat Strategic Advisor – Communication

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