Because of its culture and value, Thailand’s media is distinct from that of other countries. Even while the rise of social media focuses on the next generation, television remains the most popular medium for all Thai citizens.
According to the most recent research of Thai media exposure, social media is the most popular form of new media, family is the most popular form of personal media, and television is the most popular form of traditional media. The consumption of broadcast media has shifted from traditional to new platforms, such as streaming platforms, live streaming platforms, and over-the-top audio.
Moreover, the growth of infrastructure and technology has aided the rise of social media. The consumption of social media by Thai consumers may vary depending on the desired behavior and aims. If you want to learn more, get the e-book, free webinar and subscribe to the YouTube channel.
If you want to learn more, get the e-book, free webinar and subscribe to the YouTube channel.
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