VNU Exhibitions Asia Pacific, Today is VNU Asia Pacific, a part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai, Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries.
Market-Comms have provided strategic communication since 2012 to delivering Brand Awareness and Tradeshow’ Events.
VNU Asia Pacific
BRAND COMMUNICATION
WHAT WE DO
Strategic brand event and execution for tradeshows.
KEY STRATEGIES
Promote the tradeshow events.
Raising the brand awareness.
TACTICS
Press release
Press conference
Group interview
Press tour
RESULTS
PR Value > 10 Million baht per year Potential viewers > 50 Million
Bringing together approximately 450 exhibitors from 35 countries, the fifth edition showcases pet product and nutrition innovations, connects Thai manufacturers with global buyers, and features international business matching and industry conferences.
Thailand LAB INTERNATIONAL 2026, co-located with Bio+ HealthTech INTERNATIONAL 2026 and FutureCHEM INTERNATIONAL 2026, officially opened today at BITEC, Bangkok, running from 2–4 September 2026.
Sarawut Burapapat is a strategic communications consultant with more than 25 years of experience working with leading companies in Thailand, government agencies, and international organizations. As a project leader and media advisor, his work spans public relations planning, corporate communications, brand communications, issues management, and crisis communications.
He is also a speaker and trainer in strategic communications, crisis communications management, issues and complaints management, public relations in the digital age, and the application of AI in communications.
Bringing together approximately 450 exhibitors from 35 countries, the fifth edition showcases pet product and nutrition innovations, connects Thai manufacturers with global buyers, and features international business matching and industry conferences.
Thailand LAB INTERNATIONAL 2026, co-located with Bio+ HealthTech INTERNATIONAL 2026 and FutureCHEM INTERNATIONAL 2026, officially opened today at BITEC, Bangkok, running from 2–4 September 2026.
