VNU Exhibitions Asia Pacific, Today is VNU Asia Pacific, a part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai, Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries.
Market-Comms have provided strategic communication since 2012 to delivering Brand Awareness and Tradeshow’ Events.
VNU Asia Pacific
BRAND COMMUNICATION
WHAT WE DO
Strategic brand event and execution for tradeshows.
KEY STRATEGIES
- Promote the tradeshow events.
- Raising the brand awareness.
TACTICS
- Press release
- Press conference
- Group interview
- Press tour
RESULTS
PR Value > 10 Million baht per year
Potential viewers > 50 Million
