Airports of Thailand Public Company Limited (Plc), or AOT, was established from the corporatization of the Airports Authority of Thailand, a state enterprise. It became a public company on 30 September 2002, with a total registered capital of THB 14,285,700,000, divided into 1,428,570,000 ordinary shares at a par value of THB 10. The Ministry of Finance is the largest shareholder with a 70% stake, with the other 30% held by institutional and retail investors.
Market-Comms provided publicity campaign for the project called, “5 power 5 @Suvarnabhumi Airport”.
AIRPORTS OF THAILAND PLC.
PUBLICITY CAMPAIGN
WHAT WE DO
Strategic communication and planing for the campaign.
KEY STRATEGIES
- Promote the 5th anniversary campaign of Suvarnabhumi Airport.
- Endorsing the celebrities and executives’ profile.
TACTICS
- Press release
- Exclusive interview
- Press conference
- Celebrity Engagement
RESULTS
PR Value > 5 Million baht per project
Potential viewers > 15 Miliion
