Allergan is a global pharmaceutical leader focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world. One of the portfolio of leading brands and best-in-class products is medical aesthetics, as known as BOTOX.
Market-Comms provided strategic communication continuously during 2005-2007 to delivering Brand Awareness and Knowledge for BOTOX.
BOTOX by Allergan
MASTER PLAN : BRAND COMMUNICATION
WHAT WE DO
Strategic communication plan and execution for 5 years consecutive.
KEY STRATEGIES
Re-image of BOTOX.
Create brand experiences.
Create loyalty stakeholders’ program.
TACTICS
Press release
Media briefing
Health and Beauty party
Health and Beauty exhibition
RESULTS
Sale volume up to 150%
> 50 Clinics and hospital request for BOTOX brand as new customers.
Sarawut Burapapat is a strategic communications consultant with more than 25 years of experience working with leading companies in Thailand, government agencies, and international organizations. As a project leader and media advisor, his work spans public relations planning, corporate communications, brand communications, issues management, and crisis communications.
He is also a speaker and trainer in strategic communications, crisis communications management, issues and complaints management, public relations in the digital age, and the application of AI in communications.
Council calls for a stronger workforce, expanded community-based services, and broader preventive health benefits to help older people remain active and independent
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