Charn Issara Development Public Company Limited is one of the forefronts in Thailand’s real estate development. For over the past three decades, Charn Issara has grown dramatically and continuously not only in terms of financial turnover and employees, but also in our ability to offer new heights of quality living through housing innovations.
Market-Comms provided brand activation for Issara Village at Cha-Am, Petchaburi province.
CHARN ISSARA
BRAND ACTIVATION
WHAT WE DO
Strategic execution for brand activation to develop enthusiasm to the point that clients are activated to buy goods, resulting in increased sales.
KEY STRATEGIES
Grand opening event
TACTICS
Coastal Living party
Clean, Cyan and Classy mood and tone
RESULTS
The party is enjoyable for potential buyers, which leads to a sale.
Sarawut Burapapat is a strategic communications consultant with more than 25 years of experience working with leading companies in Thailand, government agencies, and international organizations. As a project leader and media advisor, his work spans public relations planning, corporate communications, brand communications, issues management, and crisis communications.
He is also a speaker and trainer in strategic communications, crisis communications management, issues and complaints management, public relations in the digital age, and the application of AI in communications.
Thailand has captured more than $26.8 billion (approx. 900 billion baht) in investment applications for its semiconductor and advanced electronics sectors over the past three years, cementing its position as a primary beneficiary of global supply chain diversification away from traditional manufacturing hubs.
The Thailand Electronics Circuit Asia (THECA), trade show focusing on the manufacturing and solutions of PCB (Printed Circuit Board) and PCBA (Printed Circuit Board Assembly). The Thailand Board of Investment (BOI), in collaboration with the Thailand Printed Circuit Association and the Hong Kong Printed Circuit Association, organized the Thailand Electronics Circuit Asia (THECA). The trade show aimed to highlight Thailand’s crucial role as a leading global hub for electronic circuit production.
