All roads lead to Bangkok for the highly-anticipated, largest, comprehensive global trade show in Asia
VIV Asia 2025, the leading international trade exhibition for the animal protein production industry is set to return with its biggest edition yet from March 12-14, 2025 at IMPACT, Muang Thong Thani, Bangkok, Thailand. This flagship event is co-located with Meat Pro Asia dedicated for meat processing and packaging, and Horti Agri Next Asia, dedicated for advancements in horticulture and agriculture. Together, these three dynamic exhibitions create an unparalleled business and networking experience, covering the entire agrifood supply chain from seed to feed to food.
Drawing closer to the event, here’s a preview of what to expect at this year’s VIV Asia:
A strategic species-specific approach
With key themes such as disease management, biosecurity, and regenerative agriculture, VIV Asia 2025 will showcase the latest innovations and breakthroughs across four key animal protein sources: poultry, swine, aquaculture, and dairy. Attendees will gain first-hand insights into the most advanced developments in breeding, health, nutrition, and smart farming technologies, ensuring they stay ahead in this fast-evolving industry. Whether you’re a producer, supplier, or investor, this is your chance to explore cutting-edge solutions tailored to your sector.
Agrifood digitalization with AgriBITs
As another milestone for VIV Asia 2025, AgriBITs will be launching for the first time its two-day program which features key sessions highlighting the latest breakthroughs in automation, biotechnology and AI solutions for the agrifood industry. From precision farming and smart feed technologies to data-driven production systems, AgriBITs is a solid platform for knowledge-sharing and network-building and a valuable opportunity for industry leaders to stay ahead of emerging technological trends.
Meat Pro Asia: The ultimate meat processing and packaging showcase
As a co-located event, Meat Pro Asia will bring together the latest solutions in meat processing, food safety, cold chain logistics, and automation. This specialized trade show is a must-attend for businesses seeking to optimize processing efficiency, meet global standards, and explore next-generation packaging technologies as it addresses consumer demand for quality, safety, and sustainability in the meat supply chain.
Panadda Kongma, Vice President – Business at VNU Asia Pacific and Kerstin Horaczek, Vice President – Technology Shows at Messe Frankfurt jointly express, “With the global reach of VIV worldwide and Messe Frankfurt’s network of food technology events, Meat Pro Asia 2025 is your gateway to innovation and success.”
Horti Agri Next Asia: Advancing sustainable agriculture and horticulture
In parallel with VIV Asia, Horti Agri Next Asia will focus on sustainable farming solutions, bringing forward key developments in controlled-environment agriculture, crop protection, vertical farming, and agri-tech. As global food security and climate resilience gain increasing importance, this event will spotlight breakthroughs that enhance productivity while reducing environmental impact. Whether you’re looking for the latest in horticultural food production or drone technologies for smart agriculture, this exhibition is your go-to destination.
Exclusive features and special areas to elevate your experience
VIV Asia 2025 offers more than just exhibits as it delivers a dynamic and immersive experience with special zones and exclusive networking opportunities. At the heart of the event, VIV Square serves as the central hub for industry connections and knowledge. For more expert-led seminars, there’s the Food Tech Transition Square. Meanwhile, there are also networking events planned such as the VIV Asia Golf Connect 2025, Grand Networking Reception, the Networking Shrimp Cocktail, and Country of Honor Night, with some being exclusive, invitation-only gatherings for high-level business interactions. Additionally, the VIV Worldwide Booth in Hall 6 offers direct access to the global VIV network and team. Other noteworthy areas to visit are the Dutch Pavilion and the expanded CropTech – FeedTech hall areas.
Seamless experience with complimentary shuttle services and guided tours
To enhance visitor convenience, free shuttle services will be available to registered attendees, ensuring easy access from MRT Sirat to IMPACT Muang Thong Thani. Additionally, guided tours will provide curated insights, helping visitors navigate key innovations and maximize their time at the show. These tours cover five core areas: swine, poultry, aquaculture, food processing, and agriculture, with real-time translation services.
Looking forward to VIV Asia 2025, Birgit Horn, Managing Director at VNU Europe says, “This year’s edition of VIV Asia is fast becoming our biggest and most impactful event yet. This is where innovation, collaboration, and opportunity come together. We are truly excited to see the meaningful partnerships and connections that will emerge, reflecting the dedication and efforts of all participants.”
Join thousands of industry professionals, leaders, innovators, and decision-makers at VIV Asia 2025 from March 12–14 at IMPACT, Bangkok, Thailand and experience the future of agrifood unfold firsthand. Visitors can register at www.vivasia.nl or via this link before March 11, 2025 for free admission.
Press contacts:
Ms. Lida Kokkini, Senior Marcom Manager at VIV worldwide, lida@vnueurope.com
Ms. Saengtip Techapatiphandee, Marcom Manager of VNU Asia Pacific, saengtip@vnuasiapacific.com
About VIV worldwide | VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit www.viv.net.
About Horti Agri Next Asia (HAN Asia) | HAN Asia is the Horti Agri Next hub edition tailored specifically for the Asian market, showcasing the latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture. HAN Asia brings together industry professionals and experts from across Asia and around the world. Join us at HAN Asia to explore the forefront of the Asian horticultural and agricultural industries. For more details, please visit the official website at www.hortiagrinext.com .
About Meat Pro Asia | Meat Pro Asia is a professional trading platform for food processing machinery and packaging technologies. Organised alongside with VIV Asia, the fairs provide the complete supply chain from feed to food to processing and packaging and sales, attracting then entire spectrum of food technology trade buyers in ASEAN region. For more information, please visit the official website at www.meatpro-asia.com
About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe) and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in both VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences, Biotech, and more.
About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com
About VNU Asia Pacific | VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht and Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. For more information, visit www.vnuasiapacific.com
