BLCP Power Co., Ltd., a leader in sustainable energy production, successfully conducted a comprehensive 6-hour training program on crisis communication management, led by renowned communication expert Sarawut Burapapat. The training, designed to enhance the skills of key organizational leaders, focused on effective strategies for managing communication during crises, ensuring that the company remains prepared and responsive in challenging situations.
Addressing Modern Crisis Communication Challenges
In the dynamic media environment of 2024, where misinformation and rapidly evolving digital platforms present significant challenges, the ability to manage crisis communication effectively has never been more crucial. Sarawut Burapapat, a veteran in the field with over 25 years of experience in public relations, emphasized the importance of clear, timely, and accurate communication, both in traditional media and on social platforms.
Key Topics Covered in the Training
Participants gained practical insights into crisis communication, including:
• Crisis Communication Strategies: Understanding the principles of managing communication during a crisis, both offline and online.
• Media Relations: Techniques for engaging with media outlets and ensuring the organization’s message is delivered clearly and effectively.
• Digital Era Spokesperson: Learning how to navigate interviews with the press and public statements in a fast-paced digital environment.
• AI in Crisis Management: Leveraging artificial intelligence to enhance communication strategies and improve response times during crises.
The training also provided hands-on practice sessions where key executives participated in mock interviews, allowing them to apply the techniques learned in real-world scenarios.
Building a Culture of Transparency and Trust
BLCP Power Co., Ltd. recognizes the importance of maintaining transparency and trust with stakeholders, particularly during crises. “It’s vital that we communicate effectively to protect our reputation and ensure public safety,” said Sarawut Burapapat. “This training has provided BLCP’s team with the tools to manage communication under pressure, keeping us prepared for any situation that may arise.”
About BLCP Power Co., Ltd.
BLCP Power Co., Ltd. is committed to producing reliable and sustainable energy for Thailand. As an industry leader, the company places a high priority on innovation, environmental stewardship, and stakeholder engagement. Through strategic initiatives and continuous learning, BLCP aims to maintain its role as a trusted energy provider.
