PTT Public Company Limited (PTT Plc.), a leading force in the energy sector, successfully conducted a one-day intensive training course on “Strategic Media Mix” at PTT Headquarters. The session, led by industry experts Mr. Vittaya Saeng-arun and Mr. Sarawut Burapapat from Market-Comms, was designed to enhance participants’ understanding and application of modern media strategies in communication efforts.
The training, which took place on July 9, 2024, gathered approximately 55 participants, focusing on key areas of media content creation, selection, and management. The course emphasized the importance of integrating traditional and modern media to effectively reach and engage diverse stakeholders.
Highlights of the Training:
• Comprehensive Communication Planning: Participants were introduced to the fundamentals of communication planning, including the critical aspects of crafting key messages, effective headline creation, and storytelling techniques that resonate with audiences.
• Strategic Media Usage: The session provided insights into the current media landscape, guiding attendees through the strategic selection and utilization of various media types. This segment covered traditional media, modern digital platforms, and personal media, aligning with the organization’s goals.
• Persuasive Communication: Attendees gained valuable knowledge on persuasive communication strategies, focusing on content creation, visual storytelling, and video usage. Practical tips and tricks were shared to enhance the impact of media content.
• Interactive Group Sessions: The training featured group activities, where participants developed and presented strategic communication plans. These presentations were followed by feedback and discussions, fostering a collaborative learning environment.
Key Takeaways:
1. Understanding Audience Dynamics: The training reinforced the importance of understanding audience demographics, psychographics, and behavioral insights to craft effective communication strategies.
2. Innovation in Green Energy Communication: Participants were briefed on the significance of innovative content, particularly in promoting green energy initiatives, which align with PTT’s commitment to sustainability.
3. Strategic Media Evaluation: The session concluded with a focus on evaluating the effectiveness of media strategies, emphasizing the importance of monitoring and measuring outcomes to continuously refine communication efforts.
PTT Plc. remains committed to enhancing its communication strategies through continuous learning and adaptation to the evolving media landscape. This training is part of PTT’s broader initiative to empower its communication teams with the skills and knowledge necessary to drive impactful and sustainable communication efforts.
