VNU Exhibitions Asia Pacific Company Limited is the joint venture between two leading trade show and exhibition management companies, VNU Exhibitions Europe from The Netherlands and TCC Exhibition and Convention Center from Thailand.
VNU Exhibitions Europe Company Limited is one of the largest leading companies in trade show and exhibition in Europe especially it is the market leader in trade show and consumer exhibition organizing, owning prominent 60 trade shows and exhibitions in Benelux group i.e. Belgium, Netherlands, and Luxemburg.
TCC Exhibition and Convention Center Company Limited, a subsidiary of TCC Land Company Limited under the management of Mrs. Wallapa Traisorat and Mr. Soammaphat Traisorat, is the member of TCC Group Company Limited, managed by Mr. Charoen Sirivadhanabhakdi. Particularly it is established for trade shows and exhibitions investment, supported by the experience in real estate business of TCC Land Company Limited investing in hotels, convention centers, exhibitions, shopping malls, integrated business centers and recreational centers such as Imperial Hotel Group, the Plaza Athenee in Bangkok and New York, Queen Sirikit National Convention Center, Pantip Plaza, ASIATIQUE The Riverfront, and Rajpruek Club.
Vision of VNU Exhibitions Asia Pacific Company Limited
To become the most valued professional business to business trade exhibition organizer in Asia Pacific.
Mission of VNU Exhibitions Asia Pacific Company Limited
To create the most valuable and sustainable contacts between people in the markets we serve.
Executives of VNU Exhibitions Asia Pacific Company Limited
- Mr. Gerard Willem Leeuwenburgh; Managing Director
- Mrs. Ladda Mongkolchaivivat; General Manager
Strength of VNU Exhibitions Asia Pacific Company Limited
This collaboration is to combine the knowledge and skills of personnel in both companies to ensure its competitiveness at the international level; European and Asia Pacific market. It also expands the business network and partnership, causing the trade and exhibition management to serve the need of the partners’ market and business in 24 countries in Europe and Asia Pacific. Furthermore, this is an integrated exchange of ideas, techniques, work procedures and technology on agriculture and livestock.
In addition, the expertise collaboration between The Netherlands and Thailand, well known as agricultural and livestock country, will pose positive effects on the business of both countries. It will cause not only the exchange of knowledge, technology and management, but also marketing opportunities for both countries and their neighboring countries. Especially, this collaboration will drive Thailand’s growth and help it become the agricultural and livestock center in Asia Pacific.
Trade shows business
The company organizes and manages trade exhibition in Thailand, India, China and Vietnam at four business categories as below:
- Industry and service of production and process technology on agriculture, horticulture, seedlings, flowers and food
- Industry and service of livestock, feeds, process and aquatic farming
- Pet industry and service
- Industry and service of science, research, test and scientific equipment
VNU Exhibitions Asia Pacific Company Limited for Thai economic and society
- Focus on agricultural and livestock business
VNU Exhibitions Asia Pacific Company Limited emphasizes trade show, exhibition, and convention relating to food agriculture, which fulfills daily life’s basic needs. The company’s operation creates opportunities to Thai farmers to learn and exchange ideas in order to improve their practices of production toward quality, capacity, safety, and eventually to generate more income. At the same time, it is an opportunity to meet their alliance, business partner, both national and international levels, including Thai customers can buy high quality and safety agricultural products at optimum price.
- Focus on internationalizing Thai business
VNU Exhibitions Asia Pacific Company Limited focuses on international livestock and animal feed trade show and exhibition organizing, using Thailand as the main venue. Thus it allows target market to learn more about Thai entrepreneurs and Thailand as an important agricultural country with knowledge, expertise, and capability, which opens Thailand to the world. Moreover, the VIV Asia trade show and exhibition is one of the examples of international event bringing reputation to Thailand as world’s leading animal feed producer and hence the livestock and animal feed companies or business agencies in Thailand got attention from countries around the world and international trade partnership could be initiated more easily.
- Focus on Thai and international customers
VNU Exhibitions Asia Pacific Company Limited invites both local and international trade show exhibitors and local and international visitors to the events organized by our company and that creates a great deal of circulating cash at a time through accommodation, restaurant, tourism and travel, and so and so forth. For example, in VIV Asia trade show and exhibition there were 30,000 visitors, consisting of 20,000 foreign visitors and 10,000 Thai visitors, accounting for 450 MB during the event period.
- Promotion of employment
VNU Exhibitions Asia Pacific Company Limited has a clear policy on personnel by prioritizing recruiting knowledgeable Thai personnel with special set of skill relevant to the company’s work plan. That policy makes 90% of company’s personnel are capable Thai staff. Furthermore, each event of trade show and exhibition entails lots of employment such as logistics, construction, hotel and tourism, restaurant, etc. which considered indirect benefit that occurs throughout the event.
- Promotion of agricultural and livestock knowledge exchange
VNU Exhibitions Asia Pacific Company Limited brings in international world’s leading expert agencies into Thailand for the trade show and exhibition. Therefore, Thai staff can work with them and learn their knowledge and ideas on the job, which might be applied into our jobs for the development of agriculture and livestock in the future.
- Promotion of CSR policy
VNU Exhibitions Asia Pacific Company Limited applies the proven socio-economic development scheme of the Netherlands to Thailand’s social and economic development through corporate social responsibility (CSR) policy. The company seeks for the development of knowledge, administration, and management to Thai farmers for the better production system and better distribution system, including better product and income in Thailand.
VNU Exhibitions Asia Pacific Company Limited for business and value-added to trade partners
The exhibitors and visitors in the event organized by VNU Exhibitions Asia Pacific Company Limited will definitely gain cost-effective return because they have opportunity to access to quality market through the events organized by the company. For visitors, they learn from experts participating in the event and could come up with great ideas for their corporate administration. However, the exhibitors and visitors can have continuous mutual exchange and learning in innovative ideas and up-to-date technology.
Prospective trade show and exhibition in 2012-2013
- Industry and service of production and process technology on agriculture, horticulture, seedlings, flowers and food
- Horti Asia 2012: International tradeshow for horticultural and floricultural production and processing technology.
- Industry and service of livestock, feeds, process and aquatic farming
- VIV Asia 2013
- ILDEX Vietnam 2012
- ILDEX Bangkok 2012
- Pig, Poultry & Dairy Focus Asia 2012
- VIV/ILDEX India 2012
- Pet industry and service
- PET-VET Asia Expo 2012: Asia’s top trade fair for the pet and animal health industry, veterinary supplies and equipment.
- Industry and service of science, research, test and scientific equipment
- Thailand Lab 2012: The 2nd comprehensive Asia’s exhibition and conference on laboratory, scientific equipment and technology.
