Department of Physical Education, part of the Ministry of Tourism and Sports, is to promote and further develop sport, recreation, and sport science.
Market-Comms provided strategic communication in 2012 to delivering Brand Awareness and Knowledge for local visitors.
Ministry of Tourism and Sports of Thailand
BRAND COMMUNICATION
WHAT WE DO
Strategic communication campaign for local visitors.
KEY STRATEGIES
- Create brand awareness.
- Promote the event marketing
TACTICS
- Press release
- Press conference
RESULTS
- PR Value > 20 Million baht per year
- Potential viewers > 40 Miliion
