CHULALONGKORN UNIVERSITY

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CHULALONGKORN UNIVERSITY


Chulalongkorn University, the oldest and most prestigious university in Thailand, has maintained the reputation for academic excellence and has been the pillar of the kingdom ever since 1917.

BRAND REFRESHMENT

Market-Comms provided strategic communication to delivering BRAND KNOWLEDGE AND STRENGTHEN THE BRAND REPUTATION for 3 years, 2013-2015.

WHAT WE DO

Strategic communication plan and execution for 3 years consecutive.

KEY STRATEGIES

Refreshing the brand

Raising the executives’ profiles

Promote the new researches

Issue management

Launch the CSR campaigns

TACTICS

Press releases

Group interviews

Press tours

Press conference

RESULTS

PR Value >35Million Baht a year

Potential viewers >100Million

About the author

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