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CHULALONGKORN UNIVERSITY
Chulalongkorn University, the oldest and most prestigious university in Thailand, has maintained the reputation for academic excellence and has been the pillar of the kingdom ever since 1917.
BRAND REFRESHMENT
Market-Comms provided strategic communication to delivering BRAND KNOWLEDGE AND STRENGTHEN THE BRAND REPUTATION for 3 years, 2013-2015.
WHAT WE DO
Strategic communication plan and execution for 3 years consecutive.
KEY STRATEGIES
Refreshing the brand
Raising the executives’ profiles
Promote the new researches
Issue management
Launch the CSR campaigns
TACTICS
Press releases
Group interviews
Press tours
Press conference
RESULTS
PR Value >35Million Baht a year
Potential viewers >100Million
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