ROYAL FLORA RATCHAPHUEK 2011

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ROYAL FLORA RATCHAPHUEK 2011


The International Horticultural Exposition or known as the Royal Flora Ratchaphruek Fair is aimed to mark and celebrate the three auspicious occasions – HM King Bhumibol Adulyadej’s 84th birthday anniversary in 2011, Queen Sirikit’s 80th birthday anniversary and Crown Prince Maha Vajiralongkorn’s 60 birthday anniversary in 2012.

MASTER PLAN

BRAND COMMUNICATION

Market-Comms provided strategic communication campaign to delivering BRAND AWARENESS AND KNOWLEDGE FOR LOCAL AND INTERNATIONAL VISITORS.

WHAT WE DO

Strategic communication campaign for local and international visitors.

KEY STRATEGIES

Highlight of the event

New world class attraction

Create brand experience

Create the business partners’ program

TACTICS

Press releases

Media briefings

Press tours

Press conference

Media Roadshow

RESULTS

Visitors >2Million tickets

PR Value >50Million Baht a year

About the author

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