BOTOX by Allergan

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BOTOX by Allergan


Allergan is a global pharmaceutical leader focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world. One of the portfolio of leading brands and best-in-class products is medical aesthetics, as known as BOTOX.

MASTER PLAN

BRAND COMMUNICATION

Market-Comms provided strategic communication continuously during 2005-2010 to delivering BRAND AWARENESS AND KNOWLEDGE for BOTOX

WHAT WE DO

Strategic communication plan and execution for 5 years consecutive.

KEY STRATEGIES

Re-image of BOTOX

Create brand experience

Create loyalty stakeholders’ program

TACTICS

Press releases

Media briefings

Health and Beauty party

Health and Beauty fair

RESULTS

Sale volume up to 160%

>50 Clinics and hospital request for BOTOX brand as new customers

Patients ask for BOTOX

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