HORECA ASIA 2017 attracts international exhibitors with business innovations and one-of-a-kind designs.


HORECA ASIA 2017 attracts international exhibitors with business innovations and one-of-a-kind designs.

Asia HORECA Co., Ltd. or Asia HORECA is well received with intererst from international exhibitors to join the HORECA ASIA 2017, the international trade fair for hotels, restaurants, and catering services, which will be held during 12-14 July 2017 at the Queen Sirikit National Convention Center, Bangkok. The event serves to meet all demands for raw materials, goods and services in the HORECA industry, and to provide Thai entrepreneurs with trade opportunities to expand their businesses internationally.

Mrs. Ladda Mongkolchaivivat, Managing Director of ASIA HORECA Co., Ltd revealed that HORECA ASIA 2017 is a new platform of entrepreneur trade fair called Educational HORECA Trade Show. The event not only presents products and services but also gives business knowledge such as different business approaches, soultions to problems, and business expansion strategies from exhibitors at the trade show, who are experts in different aspects of each product or service category. Interested entrepreneurs can visit and seek advice from them to find solutions to all kinds of business problems as the concept of this year’s event is ‘Total Solution’.

Although this is going to be the first time for this kind of trade fair, HORECA ASIA 2017 manages to attract the attention of exhibitors from trade chambers in foreign countries, such as Italy, France, and China, who will attend the event. There will be 150 booths from operators who are interested in joining the exhibition, 30% of which are hosted by foreign entrepreneurs. Meanwhile, there are plans to motivate 8,000 buyers from domestic and foreign visitors to visit the show. 20% of these buyers will be from China, Taiwan, South Korea, India, Indonesia and the CLMV group, who specialize in different sectors – hotels, restaurants, bakeries, coffee shops, real estate agencies, houses, condos and apartments, designers, marketers, advertisers, business people, investors and the general public.

5 interesting highlights of this year are:

  1. The trade show of products and services in the HORECA industry which focuses on presenting new styles in concepts, knowledge, and design innovations that suit every size of enterprises whether small, medium or large.
  2. National and international seminars on management and marketing of the HORECA industry to develop knowledge, exchange ideas, and build a network of HORECA entrepreneurs around the world. Interesting seminar topics include, for example, ‘Sustainable Development for Future Tourism in Thailand and ASEAN – Vision 2025’ and ‘Innovative Design of Small Hotels – New Trend for SME Hotels and Resorts in this Decade’. Please reserve your seats in advance as the seminars can accommodate limited number of attendees.
  3. The HORECA Showcase presents a collection of outstanding works in terms of concept, management, and marketing in hotel, restaurant, coffee shop, bakery, and catering service industries to inspire and encourage the creation of new works which will further develop and improve HORECA in the future.
  4. HORECA Field trip is to build knowledge and understanding of the work processes, manufacturing, and ideas behind the success of the HORECA industry. Entrepreneurs interested in participating in the ‘Hotel Educational Trip’ and the ‘Restaurant and Catering Educational Trip’ on July 14, 2017 please reserve your seats in advance.
  5. Business matchmaking among manufacturers, service providers, and operators to encourage cooperation and stimulate commercial transactions which will promote a continuous and sustainable growth of HORECA. It is expected to make up to 300 business matches.

The products and services to be exhibited are machinery, equipment for installation and construction, decorations, business services, designs, management software, ready-made products, ready-to-use business starter kits, marketing and branding services, financial management, personnel development, and other products and services at special prices for operators in the hotel, restaurant, cafe, bakery, and catering service industries.

Exhibitors who are going to join the trade show are Modas, Bangkok Air Catering, KCF, Meyer, Royal Porcelain, Inter Shining Line, Demo Power, and Udom Supply to name a few.
Those who are interested can visit the trade show from 12 to 14 July, 2017 between 10.00-18.00 at the Plenary Hall, Queen Sirikit National Convention Center, Bangkok.

For more information, please contact HORECA ASIA 2017 at Tel : +66 643 7691, +66 92-201-7111 or email : pimpapha.we@asiahoreca.co.th, and www.horecaasiaexpo.com.

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